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How to prepare your entries

Award Evaluation and Recognition Process

The Growth Hacking Awards celebrate innovation and excellence across three main categories, each comprising multiple subcategories to showcase the diverse achievements within the field of Growth Hacking. Our esteemed panel of judges meticulously reviews all nominations, assigning scores based on a set of predefined criteria that reflect the ingenuity, effectiveness, and impact of each entry.

Award Tiers and Eligibility

For each subcategory, we honor the top-scoring nominations with three levels of awards, provided there are at least four (4) nominations:

Platinum Award: The highest honor, awarded to the nomination with the top score in each subcategory, recognizing unparalleled excellence and leadership in Growth Hacking.

Gold Award: Awarded to the nomination with the second-highest score, celebrating significant achievements and contributions to the field.

Silver Award: Given to all nominations scoring above the average score of all nominations within the subcategory, recognizing a broad range of impactful efforts in Growth Hacking.

Tie-Breaking and Multiple Winners

In the event of a tie for the highest score in any subcategory, the Lead Judge exercises their authority to select the Platinum Award winner, ensuring a single recipient for this top accolade.

Ties for the second highest score may result in multiple Gold Awards within the same subcategory.

If there are fewer than four nominations in a subcategory, it will be merged with another subcategory within the same category group to maintain the competitiveness and integrity of the awards.

Grand Awards

We also celebrate overall excellence with three grand awards based on the total points accumulated across all categories:

Most Awarded Growth Marketing Agency: Presented to the agency with the highest total points from all awards.

Most Awarded Growth Marketing Freelancer: Awarded to the freelancer with the highest total points from all awards.

Most Awarded Growth In-House Marketing Team (Company): Granted to the company’s marketing department with the highest total points from all awards.

Points are awarded as follows: Platinum Award = 7 points, Gold Award = 3 points, and Silver Award = 1 point.

This structured approach ensures a fair and transparent process, allowing us to acknowledge and reward the pioneering efforts and successes of Growth Hackers who push the boundaries of creativity and efficiency. Join us in celebrating the remarkable achievements within the dynamic world of Growth Hacking.

Submission of Applications

Valid nomination process

  • The award nominations are submitted electronically by completing the corresponding participation application at https://thegrowthhackingawards.com.
  • The application fee is non-refundable. In case of emergency, contact the Organizing Company.

Application Requirements

To submit your application, you must provide the following requested:

  1. Title of nomination/action:

Fill in the nomination/action title in block capitals as you wish it to be announced

  1. Participating Company:

Fill in the name of the participating company as you wish it to be announced (eg “GROWTHROCKS”).

Note: There may be more than one participating company per nomination.

  1. Activity:

Specify whether you are an Agency, Freelancer or In-House Marketing Team (Company, team, startup)

  1. Brand name: (optional)

Fill in the name of the Brand to which the nomination refers.

  1. Agency / Freelancer Name: (optional)

Fill in the name of the Agency or Freelancer.

  1. Other creators / contributors: (optional)

Please indicate if you would like other project contributors to be included in your nomination.

  1. Description & details of the nomination

Please, in both text and creative material, do not mention the participating communications company. Instead of the name, use what applies best from the following  “AGENCY”, “FREELANCER”, and “COMPANY”.

    1. The Challenge / Client Brief (up to 250 words)
      What was the client’s request and the challenge you were asked to address? What insights were utilized and what were the goals set?
    2. Strategy & Creative (up to 250 words)
      What was the strategic direction you chose? Describe the creative idea you shortlisted for the implementation of the action.
    3. Results (up to 300 words)
      What were the most important results you achieved in relation to the goals you had set? – please document the quantitative results you quote. For what reasons do you think your nomination deserves to be awarded in this category?

  1. Is there any confidential information in the above description?

Please inform us if your application contains any confidential information you prefer to keep private. According to our Terms & Conditions, while the Organizing Company will not publicly share confidential details, such information will be shared with those involved in organizing and evaluating the nominations, including the jury. The jury will review but not disclose any confidential information. The Organizing Company is not liable for any information made public that was not marked as confidential in the submitted nomination. The responsibility for classifying information as confidential rests solely with the participant.

  1. Media-ready synopsis (up to 100 words)

Please prepare a summary of your nomination, which will be published, should you win any of the awards, indicatively:

    1. on the awards website
    2. in the printed and electronic media of The Growth Hacking Awards
    3. On The Growth Hacking Awards Social Media
    4. In the press releases in print and electronic media of third parties, etc.
    5. May support the speech of the award at the award ceremony.

Your synopsis should summarize the key supporting arguments, advantages, and conclusions of your nomination, steering clear of content that resembles commercial advertising.

The Organizing Company holds the discretion not to publish summaries of nominations  if they are not submitted alongside the nomination or fail to adhere to the specified criteria.

  1. Media-Ready Images

Submit up to 3 JPG files (each up to 5MB, landscape orientation, minimum 75 dpi, 1920×1080 resolution). The images you provide will be displayed at the awards ceremony to announce your award without further notice or approval. Choose wisely!

  1. Links (Optional)

You may include one or more active links to support your nomination.

  1. Gallery (Optional)

For a stronger case, you can add visual materials (PNG, JPG, or GIF files, each up to 5MB). These can help the Jury understand and evaluate your nomination more effectively.

  1. Graphs (Optional)

If you think graphs will aid the Jury’s understanding and assessment, include up to 4 PDF files (each up to 20MB). Please refrain from mentioning the participating communication company.

  1. Case Study Video Link (Optional)

Share a video link of your nomination (YouTube, Vimeo, Wistia, Loom, or Facebook Video). Remember not to mention the participating communication company.

For questions on submitting a nomination, contact the entries manager.

Applications Evaluation

Jury Process

All nominations will undergo evaluation by our Jury, which is carefully organized by the Organizing Company to prevent conflicts of interest. The judges are divided into groups, with no judge aware of their group’s composition. This anonymity ensures impartiality in evaluating nominations and maintains the integrity of the results.

Voting is confidential and individual, safeguarding the objectivity of the results and ensuring that Jury members’ decisions are uninfluenced by others.

Restrictions on Jury Voting

Jury members are prohibited from rating:

  • Nominations from their own company or organization.
  • Entries from any company within the same group as theirs.
  • Submissions related to projects they were involved in, even if submitted by a third party (e.g., a client).

Jury members must recuse themselves from evaluating any submissions with which they have a connection, declaring any conflicts of interest via the online evaluation platform. It is also emphasized that Jury members are to use the data from the nominations solely for evaluating purposes within the event’s context. Any personal benefit or unrelated use this data is strictly prohibited, ensuring the evaluations and winner selection remain focused solely on merit.

Evaluation Criteria

Each submission will be rigorously assessed by several Jury Members, who will assign scores ranging from 0 to 100 based on the criteria outlined below:

  • Effectiveness: This criterion, which holds a 50% weight, measures the impact and results of the project.
  • Completeness & Quality in Project Implementation: Accounting for 25% of the total score, this assesses the thoroughness and caliber of the project’s execution.
  • Innovation: Also contributing 25% to the overall score, this evaluates the originality and creativity of the project.

     

Evaluation System

  • The scoring is grounded in the criteria mentioned, which have been made clear to both participants and the Jury.
  • Nominations will receive a score from 0 (poor) to 100 (excellent), reflecting their performance against the established criteria.
  • A nomination’s final score is calculated as the average of all scores provided by the judges.
  • Once the evaluation phase concludes and the platform is closed, only the Lead Judge and the Award Committee will have access to all individual evaluations, judges’ comments, and the scores for each entry. They are responsible for validating the results and the evaluation process.
  • The evaluation of nominations is scheduled for April 2024.

Application Fees

1 – 4 applications: 200$ USD + VAT if applicable per application

5 – 9 applications: 170$ USD + VAT if applicable per application

10 – 20 applications: 155$ USD + VAT if applicable per application

21 – 40 applications: 145$ USD + VAT if applicable per application

41 – 60 applications: 110$ USD +VAT if applicable per application

61+ applications: 100$ USD +VAT if applicable per application

Note: All applicants are entitled to one (1) free invitation to the Award Ceremony (in the case of a physical ceremony), regardless of the number of its nominations.

Announcement of Results & Award Presentation

The results and awards ceremony are scheduled for the second quarter of 2024. Further details regarding the date and specifics of the announcement or awards ceremony will be provided alongside the update of the evaluation results.

Should an award event be organized, each participating company is entitled to one (1) complimentary entry to accept their award. This offer is available to every participating entity identified by its Tax Identification Number (TIN), irrespective of the number of nominations submitted or the range of companies involved.

It’s important to note that the decision to hold an awards ceremony or to announce the results online is solely at the organizer’s discretion, influenced by prevailing health, political, and economic conditions. Participants will not have grounds for claims against the organizer, nor will the organizer hold any liability, should the awards ceremony be conducted online.

WINNERS' KIT

Winners of this year’s awards will receive:

  • Award Logo: A distinctive logo representing the specific award won within its category, which can be utilized in all publicity campaigns, on websites, social media, email signatures, product packaging, brochures, and any other platforms where it can enhance visibility.
  • Award Certificate: Recognition of achievement in the form of a trophy, statuette, or certificate.
  • Website Listing: Inclusion in the final list of winners on the organization’s website.
  • Media Publicity: Coverage of the Growth Hacking Awards in selected print and electronic media, highlighting the final list of winners.
  • Newsletter Mention: A feature in the email newsletter circulated across the relevant market, mentioning the final list of winners.
  • Press Releases: Distribution to communication sponsors and institutional bodies, focusing on the final list of winners.
  • Social Media Visibility: Promotion through The Growth Hacking Awards social media channels with posts linking to the final list of winners.
  • Award Video Participation: Top award recipients are invited to contribute a statement to the awards ceremony video.

For all communications related to the award (including but not limited to sponsorship announcements, award notifications, and event participation), recipients are required to use only the official materials provided by The Growth Hacking Awards.

It is strictly prohibited to alter or falsify the organization’s materials, use unauthorized materials for award-related communications, or utilize official materials for purposes not aligned with the award’s objectives.

Any use, modification, falsification, or replication of the conference/award logo or visual identity is not allowed without explicit written consent from The Growth Hacking Awards.

Venue & Ceremony Details

Venue

Should an award ceremony be organized, details of the venue will be shared alongside the announcement of nomination evaluation results. The selection of the event location is solely at the discretion of the Organizing Company, which reserves the right to alter the venue and date of the ceremony at any time for any reason.

Participation Fee

The fee for submitting nominations does not cover attendance at the awards ceremony, should one be held. The Organizing Company will provide information regarding the cost of participation, cancellation policies, payment methods, and all other details related to the awards ceremony upon announcing the evaluation results.

Security and Health Precautions

The format for announcing results will be adjusted based on the prevailing health conditions at the time. The Organizing Company commits to following all necessary preventive and security measures in line with current legislation to ensure participant safety.

Terms & Conditions

  1. Eligibility
  • The 2024 Growth Hacking Awards (the “Awards”) are open to freelancers, agencies, teams, and companies (collectively, “Participants”) based in Australia, the United States of America, and the United Kingdom. Participants are eligible to apply only for the award edition corresponding to their country of operation.
  • Participants must submit applications for projects that were launched between January 1, 2023, and December 31, 2023. The results presented in the application must pertain to the same period.

 

  1. Application Process
  • A project may be submitted for consideration in more than one award category, provided it meets the specific criteria for each category applied for.
  • Once the application deadline has passed, no changes to the submission will be permitted.
  • Participants are solely responsible for the accuracy and completeness of their submissions. Incomplete or inaccurate applications may be disqualified at the discretion of the organizing committee.

 

  1. Evaluation and Judging
  • The judging panel will evaluate nominations based solely on the material and information provided in the application. While the panel reserves the right to request additional evidence from applicants to support their nominations, it will not undertake independent verification of the information submitted.
  • Decisions made by the judging panel are final and binding in all respects.

 

  1. Announcement and Promotion
  • The award winners of each category and the winners of the grand awards will be announced and promoted on the Awards website and social media accounts.
  • Applicants and their nominations may be announced on the Awards website.

 

  1. Confidentiality and Data Privacy
  • All Participants agree to maintain the confidentiality of any proprietary information shared during the application process.
  • By submitting an application, Participants consent to the collection, storage, and use of their personal and project data by the Awards organizers for the purpose of processing the application and for any other use deemed necessary for the administration of the Awards.
  • Personal data collected will be handled in accordance with applicable data protection legislation and will not be shared with third parties without the consent of the Participant.

 

  1. Intellectual Property
  • Participants retain all rights to their submissions. By submitting an entry, Participants grant the Awards organizers a non-exclusive, royalty-free license to use, display, and reproduce the submission in connection with the administration of the Awards and for promotional purposes related to the Awards, except for any parts tagged as confidential.
  • Participants have the right to designate parts of their submission as confidential. Confidential information will not be used, made public, or reproduced by the Awards organizers.

 

  1. Liability
  • Participants in the Awards may not make any claims against the Organizing Company or the judging panel arising from their participation in the Awards.

 

  1. General
  • The Awards organizers reserve the right to modify these Terms & Conditions at any time without prior notice.
  • Participation in the Awards constitutes acceptance of these Terms & Conditions.
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